eCommerce Insights

21 Sep, 2026 • 21 mins read

Your Homepage Has 5 Seconds To Explain Why You?

Your homepage does not have a design problem. It has a five-second problem. Most founders think their homepage is underperform...

14 Sep, 2026 • 36 mins read

Your D2C brand is invisible to ChatGPT, and you’re not measuring the loss

Almost every founder call we have been on this year has had the same question somewhere in it. It usually comes in the last fiv...

25 Aug, 2026 • 17 mins read

What Jaipur Watch Company Reveals About Luxury's Shift From Status to Story

A Japanese Miyota movement costs a few thousand rupees, and anyone can order one. There is a watch in India built around that m...

13 Aug, 2026 • 16 mins read

Three Channels, One Broken Journey: How We Rebuilt PhysicsWallah's Ecommerce

What happens when growth moves faster than the systems built to support it? That was the challenge Physics Wallah faced. As mil...

10 Aug, 2026 • 15 mins read

Our D2C Playbook: Hard-Won Lessons From Years in the Trenches

It was 1:15 AM. The only light in the room was coming from a laptop screen. Traffic was coming to the site, and the ads were ru...