Every Possible Collection Sort

Revenue per impression is the revenue a product generates from a collection, divided by the number of times its card was viewed there. It measures return on shelf space rather than return on clicks, so a higher-priced product with a lower conversion rate can rank above a cheaper product that converts more often if it earns more per view.

Conversion rate does not account for order value, so it can rank a low-value product above a higher-value one that earns more revenue from the same exposure. It also depends on click volume to be reliable, and products lower on a collection page rarely receive enough clicks to be ranked accurately, which tends to leave them stuck in place.

Through groups and tiebreakers. Groups split a collection into ordered buckets, each with its own ranking rule - for example, in-stock products ranked by revenue per impression, partially sold-out products ranked by sales velocity, and unsellable products pinned to the bottom. Tiebreakers apply a secondary metric within any bucket where the primary ranking is equal.

On a schedule you set. Most merchants run sorts daily or every few hours. Impressions accumulate quickly, so even a frequent schedule reflects meaningful data rather than noise.

Yes. A group can be used to hold a set of products—new arrivals, a campaign, a partnership—in a fixed position, while the rest of the collection continues to sort automatically underneath it.

A web pixel records the collection a shopper was browsing and attributes their purchase back to it, with that context carried through to checkout. This per-collection attribution is what allows the app to rank a product by its performance on the page being sorted, rather than a blended average across every page it appears on.

Revenue per impression, conversion rate, sales velocity, inventory level, price, date added, tags, metafields, and click-through rate. These can be combined within a single configuration through groups and tiebreakers.

Yes. Every Possible Sort works with all Shopify themes and does not require theme code changes. The tracking extension installs from the admin and runs in the background.

The product keeps collecting impressions but converts less, since most shoppers cannot buy their size. Its revenue per impression falls, and it moves down to make room for fully buyable alternatives. When stock is restored, revenue recovers against the same impression volume and the product climbs back within a few days.

Yes. Every sort run is logged with a timestamp and the resulting order, so any change to a collection can be traced back to the data that produced it.