UI/UX Heuristics AI Shopper Audit Competitor and Ads Speed and Performance 5Ps Business Audit SEO AEO GEO Social Listening Funnel Audit Heatmap Analysis Post-Purchase Survey Pixel and Analytics Performance Marketing Master Audit and Roadmap UI/UX Heuristics AI Shopper Audit Competitor and Ads Speed and Performance 5Ps Business Audit SEO AEO GEO Social Listening Funnel Audit Heatmap Analysis Post-Purchase Survey Pixel and Analytics Performance Marketing Master Audit and Roadmap
CRO Business Audit

Everyone is fixing
something. Conversion
still doesn't move.

Design, marketing, and tech each working in isolation. We audit all three as one connected system, across 12 areas.

Explore audits Get free Surface Audit
12 Audit Areas AI-Supported Platform-Agnostic Shopify Plus Partner
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No login, no access required. Results in 2 to 5 days.

Free · No commitment · 2 to 5 business days

The problem

Three teams. Three lenses.
Zero shared view.

Design Team

Redesigns the PDP. Improves UX. Better imagery.

Conversion stays flat

Marketing Team

Optimises ad spend. ROAS improves. Revenue stays flat.

Revenue doesn't grow

Tech Team

Fixes Core Web Vitals. Everything is green.

Checkout still leaks
97%
of paid visitors leave without buying
76%
of carts abandoned before checkout
4x
ROI vs equivalent ad spend increase
2.5%
average ecommerce conversion rate
Our approach

Conversion is a system.
We optimise it like one.

In-house specialists across marketing, design, and tech, working together on every audit. Not generalists. Not in silos.

AI-supported, not AI-first
12 audit areas, one framework
Platform-agnostic, global clients
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Marketing
Ads · SEO · Retention
Tech
Speed · Tracking · Platform
Design
UX · CX · Persuasion
CRO
System
150+
In-house specialists across design, tech and marketing
7+
Years building ecommerce technology for global brands
200+
Ecommerce and retail brands across India, ANZ and globally
Retailers
as Founders
We understand commerce, not just code or campaigns
What we examine

12 audit areas.
One system.

Each area has a defined scope, methodology, and deliverable. Every finding traces back to your actual data. Click any audit to view a sample.

UI/UX Heuristics Audit
No access needed
L1
AI Shopper Audit
No access needed
L1
Competitor and Ads Library
No access needed
L1
Speed and Performance Audit
No access needed
L1
5Ps Business Audit
No access needed
L2
SEO, AEO and GEO Audit
No access needed
L2
Social Listening Report
No access needed
L2
Funnel Audit
GA4 and Shopify access
L2
Heatmap and Behaviour
Clarity or Hotjar
L2
Post-Purchase Survey
Grapevine or similar
L2
Pixel and Analytics Audit
GA4, Meta (read-only), Google Ads
L2
Performance Marketing Audit
Google Ads, Meta, TikTok, Marketing automation
L2

Master Audit and Roadmap

All findings synthesised. SWOT, cost opportunities, and a prioritised brief roadmap. The document that drives execution.

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How it works

No good doctor prescribes
before diagnosing.

Step 01

Surface Audit

Free. URL only. 60+ criteria. Delivered in 2 to 5 days.

Step 02

Deep Audit

All 12 areas. Full access. 7 to 21 days from access receipt.

Step 03

Roadmap

Priority roadmap, consulting session, and follow-up call.

Step 04

Execute

Do It Yourself or Outcome Based Program.

Included in Deep Audit

30 to 60 min consulting session

Walk through findings, challenge assumptions, agree on priorities.

Also included

15 to 30 min follow-up call

Guidance on execution. Who owns what, and what to tackle first.

Every roadmap item

Cost and time estimates

Estimated fix cost, team time needed, and recommended partners.

Case evidence

What our audits
actually find.

Real findings. Every item was a live conversion leak and a fixable one once named.

Ethnic Wear, D2C, India
Heatmap and UX Audit
No ethnic size guide. Users abandoning at size selector.
Western S/M/L with no kurta or dupatta measurement guide. Bounce at ATC was 3.2x higher on size-dependent SKUs.
Add-to-cart rate
Premium Leather, D2C and Retail, India
5Ps Business Audit
No gifting journey. Christmas traffic landing on a generic store.
No gifting collection, no occasion navigation. Peak season traffic arriving at a catalogue page with no intent-matching.
Seasonal conversion and AOV
Innerwear, D2C, India
Funnel Audit
4,734 item views to 380 ATCs. Team was fixing checkout.
Primary bottleneck at Product View to ATC (3.77%). Checkout completion was stable. Fix effort was in the wrong place.
Revenue ceiling
Denim Fashion, D2C and Retail, India
Performance Marketing
Male and female targeted together. Creatives were women-only.
All-gender targeting but female-skewed creatives. Male ROAS was 0.8x lower. Budget funding mismatched impressions.
ROAS efficiency
Clean Skincare, DTC, Canada / Global
Heatmap Analysis
No active concentrations on PDP. Buyers cannot justify $58 vs $7.
Users swipe through 6 images looking for Niacinamide percentage that does not exist. A copy change. Estimated ATC lift 3 to 5%.
Add-to-cart rate
DTC Beauty, Post-Purchase, n=214
Post-Purchase Survey
71% of brand detractors from one SKU. An expectation gap.
Barrier repair takes 6 to 8 weeks. PDP said nothing. One results timeline graphic resolves the detractor cluster.
NPS and repeat purchase
DTC Skincare, Social Listening
Social Listening
Ingredient transparency now the second biggest negative theme.
Thread live 3 weeks before the audit flagged it. Had already influenced a YouTube creator review. Brand was unaware.
Brand reputation
DTC Skincare, Business Audit
5Ps Business Audit
Bundle at $97 equals $39 plus $58. Zero saving. Purely cosmetic.
No bundle incentive. Sitewide 20% sale collapses $58 serum to $39, same as the entry product. Premium anchor eroding.
AOV and brand premium
Consumer Electronics, D2C, India
UI/UX Heuristics
Specs in prose. Comparison shoppers bouncing to Amazon.
No comparison table, no spec callouts. Users went to Amazon to compare and bought there instead.
PDP to ATC rate
Audio Equipment, D2C, Global
Funnel Audit
Device compatibility checker. 28% of returns were due to compatibility issues .
A simple device compatibility widget reduces the return rate significantly.
Return rate
Smart Home, DTC, Australia
Pixel and Analytics
GA4 retention set to 2 months. Seasonal analysis impossible.
Default 2-month retention. 90-day attribution not possible. Changing to 14 months takes 2 minutes.
Attribution accuracy
Tech Accessories, D2C, Global
Performance Marketing
3 Pmax campaigns with identical targeting, bidding against each other.
CPC jumped 40% when the third campaign launched. Consolidating to 2 reduced CPA by 22%.
Google Ads CPA
Furniture, D2C, India
Funnel Audit
6-week lead time shown only at checkout step 3.
Emotional commitment made, then surprise delivery date. Surfacing the timeline on PDP eliminated 64% of this abandonment pattern.
Checkout completion
Home Decor, D2C, Global
Heatmap Analysis
Fabric swatches 48x48px on mobile. 72% of users zooming.
Buyers trying to confirm colour before committing to a sofa. Enlarging to 80x80 lifted ATC on fabric products by 11%.
Mobile ATC rate
Lighting, D2C and Retail, India
5Ps Business Audit
Navigation by product type. Buyers shop by room.
67% shopped by room or occasion. Adding use-case navigation halved category bounce in 30 days.
Category engagement
Furniture, D2C, Australia
Post-Purchase Survey
Return policy buried in footer. 33% cited it as near-abandonment.
Generous 30-day policy, invisible on PDP. Moving it inline reduced checkout hesitation measurably.
Buyer confidence
Health Food, D2C Subscription, India
UI/UX Heuristics
Subscription defaults to monthly. Product lasts 14 days.
Customers receiving product before finishing the last order, then cancelling. Changing the default: subscription cancellation dropped 18%.
Subscription retention
Organic Grocery, D2C, India
Funnel Audit
Allergen info buried in 800-word description.
High-intent dietary buyers spending 40+ seconds searching, then bouncing. Moving allergens above the fold reduced bounce by 29%.
High-intent ATC rate
Beverage, D2C and Retail, India
Performance Marketing
28% on awareness, 4% on retargeting. No funnel to convert it.
Rebalancing to 20% awareness and 12% retargeting: 34% more purchases from the same total spend.
Budget efficiency
Wellness, D2C Subscription, Australia
Post-Purchase Survey
78% discovery via word-of-mouth. No referral programme capturing it.
Most powerful acquisition channel running on zero systematic capture. No referral flow, no gifting, no post-purchase ask.
Acquisition cost
Client stories

Brands that trust
Seventh Triangle.

Clutch★★★★★
4.8
32 verified reviews
Clutch★★★★★
5.0
32 verified reviews
Trusted by 200+ leading ecommerce and retail brands
Pricing

Start free.
Go as deep as you need.

No commitment until you have seen value at the current level.

Level 01 — Surface Audit
Surface Audit
Free
USD 500
Free
No account required
Includes
  • ✓UI/UX Heuristics, 60+ criteria
  • ✓AI Shopper Audit
  • ✓Competitor and Ads Library
  • ✓Speed and Performance
  • ✓Audit report and action items
  • ✓Delivered in 2 to 5 days
Get free Surface Audit
Most popular
Level 02 — Deep Audit
Deep Audit
Paid
USD 2,000
USD 500
Early access pricing
Includes
  • ✓Everything in Surface Audit
  • ✓All 12 audit areas
  • ✓Funnel, Heatmap, Pixel audits
  • ✓Social Listening, SEO, AEO, GEO
  • ✓5Ps and Performance Marketing
  • ✓Post-Purchase Survey Analysis
  • ✓Master Audit, SWOT, Brief Roadmap
  • ✓30 to 60 min consulting session
  • ✓15 to 30 min follow-up call
  • ✓7 to 21 days from access receipt
Book now
M1 — Execution Plan
Roadmap and GEC
You execute
USD 2,000
USD 500
One-time. Builds on your Deep Audit.
What you get
  • ✓60 min strategy consultation call
  • ✓Full Growth Experiment Calendar, every finding sequenced
  • ✓Quick fixes, growth hacks, and long-tail strategic work
  • ✓Effort and cost baseline per item to evaluate partners or internal team
  • ✓Execution Plan with prioritised order and ownership suggestions
  • ✓Your team or partners execute
M2 — Outcome Based Program
We execute for you
From USD 1,000/month
USD 1,000 /month
3-month minimum. Custom scope.
What you get
  • ✓35 hours/month of design, development, marketing, and SEO
  • ✓Full GEC executed by Seventh Triangle in-house team
  • ✓Sprints split into monthly, fortnightly, and weekly plans
  • ✓Every experiment tracked against baseline
  • ✓Monthly performance report and review call
  • ✓Quarterly audit refresh
FAQ

Everything you might
want to ask.

If something is not answered here, write to us at partner@seventhtriangle.com or call and WhatsApp us at +91 8851803046.

01
Understanding CRO and this service
CRO stands for Conversion Rate Optimisation. Most ecommerce stores convert between 1.5% and 3% of their traffic. The other 97% leave without buying. CRO works to improve that number, which means more revenue from the traffic you are already paying for, without spending more on ads.
Most agencies audit one dimension, typically UX or ads, and hand you a report. We examine conversion as a connected system across 12 areas: design, technology, and marketing together. We are a full-service agency with 150 people and our in-house team can actually execute the findings. We diagnose and we fix. Not outsourced, not freelancers.
The Surface Audit is free and works for any ecommerce business regardless of size. The Deep Audit makes most sense when you have enough traffic that conversion improvements translate to meaningful numbers. As a rough guide: if you are doing more than Rs.20 lakhs or AUD 40,000 per month in revenue, the audit will almost certainly identify more opportunity than it costs.
Yes. We work with ecommerce and retail businesses globally, with strong presence in India, Australia, and Southeast Asia. Our framework is platform-agnostic and works across Shopify, WooCommerce, Salesforce Commerce Cloud, Magento, BigCommerce, and custom-built stores. If your platform is creating conversion friction, we will find and quantify it.
No. CRO and your existing agency are complementary. Your agency drives traffic. CRO examines what happens after traffic arrives. A common finding in our pixel audits is that ROAS figures reported by agencies are inflated due to tracking errors. Fixing the data foundation makes your agency's work more effective and accurately measured. We work alongside agencies, not against them.
02
The audit, what you get, and how long it takes
Surface Audit (L1): Free. Requires only your URL. Covers 4 audit areas: UI/UX heuristics, AI shopper simulation, competitor and ads analysis, and speed and performance. Delivered in 2 to 5 days.

Deep Audit (L2): Paid. Covers all 12 audit areas. Requires access to your store, analytics, ad accounts, and behaviour tools. Takes 7 to 21 days from the date we receive access. Delivers a full audit report, SWOT analysis, brief priority roadmap, 30 to 60 min consulting session, and a 15 to 30 min follow-up call.
A structured document with a cover and foreword, table of contents, a section for each of the 12 audits (what was done, how, findings, recommended actions), an overall SWOT analysis, cost and revenue opportunity estimates, and a brief priority roadmap. Each finding includes severity, data evidence, the reason it matters, and a recommended fix. Click "View sample" on any audit card above to see what it looks like.
The Deep Audit is diagnostic. It tells you what is broken, why it matters, and what to fix, with a brief priority roadmap. Think of it as the diagnosis and the prescription.

M1 (Execution Plan) is the full execution blueprint. Every finding is converted into a sequenced experiment with hypothesis, estimated effort, baseline cost, expected impact, and suggested owner. It also includes a 60 min consultation call to walk through the execution approach. This is the document that drives systematic month-on-month improvement.
M1 (Execution Plan): We give you the Growth Experiment Calendar with all the what, why, effort. Your team or your partners execute. You have full control and flexibility.

M2 (Outcome Based Program): Seventh Triangle executes for you. Our in-house design, tech, and marketing teams implement the GEC in monthly, fortnightly, and weekly sprints. 35 hours of execution per month, outcome tracking, monthly reporting, quarterly audit refresh. Starts from USD 1,000/month. You approve the plan, we do the work.
Surface Audit (L1): 2 to 5 business days from submission.
Deep Audit (L2): 7 to 21 business days from the date we receive all required access. The clock starts when access is granted.
M1 Execution Plan: Delivered within 5 business days of the Deep Audit consultation call.
M2 Outcome Based Program: First sprint plan shared within 10 business days of starting.
Yes, this is the intended flow. The Surface Audit gives you enough to see the value of the approach before committing. Many clients start with L1, see real issues identified in their store, and upgrade. There is no obligation at any stage. You see the findings first, then decide what to do next.
03
Access, data security, and NDAs
For the Surface Audit, only your store URL. Nothing else.

For the Deep Audit, depending on scope: Shopify collaborator access, GA4 viewer access, Meta Business Manager read-only access, Google Ads read-only access, and your heatmap and survey tool access if applicable. All access is strictly read-only. We never make any changes to your store, ad accounts, or any platform without your explicit written approval first.
Yes, we are happy to sign an NDA if that is what you want, before any access is granted. All audit reports are marked Strictly Confidential and are for your internal circulation only. We do not share your data, findings, or access credentials with any third party.

We are a professional services firm with 150 people and 7+ years in business. Your data is handled with the same care we would expect for our own. We cannot and do not run ads, make changes to your store, or do anything beyond reading the data we have been given access to.
Not complicated. Once you confirm the Deep Audit, we send a step-by-step access guide for each platform with screenshots. Most clients complete all access grants in under 30 minutes. For Shopify it is a collaborator invite. For GA4, Meta, and Google Ads it is adding our email as a viewer. We never need admin or editor access to your ad accounts.
Yes, immediately and at any time. You retain full control. Shopify collaborator removal takes under 30 seconds. Meta and Google user removal is in Business Settings. GA4 removal is in Property Access Management. We encourage you to revoke access once the audit is complete if you prefer.
04
Payment, pricing, and what is free
For INR payments, we will share an invoice. You can pay using any available method including debit card, credit card, net banking, UPI, and wallets.

For USD and AUD payments, we will share payment instructions along with the invoice. If you have a specific payment process as a business, write to us at partner@seventhtriangle.com and we will sort it out.
If you are attending Retail Fest AUS 2026 in Gold Coast, 5 to 7 May, and you visit our booth, the Deep Audit (L2) is complimentary for you. Just fill in the form on this page and mention Retail Fest or our booth in the notes field. We will verify and confirm. This is our way of giving conference attendees real, tangible value from a conversation at our booth.
Surface Audit: Free, so no payment involved.

Deep Audit: If you find a fundamental issue with the findings, methodology, or believe there has been an error or omission, write to us. We will hear you. If we have made a mistake, we own it and refund your payment.

M2 Outcome Based Program: We work on pre-approved tasks and effort estimates. If at any point you are not satisfied with the work or outcomes, let us know and we will discuss what can be done. We want long-term partnerships, not one-time transactions.
05
About Seventh Triangle and other services
Write to us at partner@seventhtriangle.com or call and WhatsApp us at +91 8851803046. We offer all of these as standalone services. Seventh Triangle is a full-service agency. CRO is a new practice we are formalising, but we have been building and marketing ecommerce stores for 7+ years with 150 people across design, technology, and marketing. Two physical offices in India, in Noida and Bangalore.
Not yet. We have two offices in India with 150 people, and we have been working with Australian clients for several years. We are actively working on setting up a presence in Australia. If you know someone who can help us with that, we would genuinely love to hear from you. In the meantime, the team works across time zones and no client has ever told us the distance was a problem.
Yes. Seventh Triangle was founded by people who have been in retail, not just around it. We understand the pressure of inventory decisions, the reality of seasonal cash flow, the difference between a brand and a catalogue. That context shows up in the audit. We do not just flag what is broken, we understand why it matters to your business commercially.
We are a Shopify Plus Partner and the majority of our clients are on Shopify or Shopify Plus. Our team has deep platform knowledge including Shopify Functions, Flow, B2B, and custom app development. For Plus clients we can go deeper into checkout extensibility, personalisation APIs, and custom analytics implementation that generic CRO agencies cannot touch.
Start here

Your store has leaks.
Let's find every one.

Start free. No access. No commitment. See what we find, then decide.

01Submit your URL
02We audit it
03You get the report
04You decide next
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Sample Audit
Seventh Triangle Consulting