Every search your customers make is an opportunity to connect and convert. Here’s how:
Being at the top of Google results gives customers the indication that you can be trusted. Strong SEO gives you the authority to make it more likely for customers to buy from you.
SEO uses search intent. Customer intent means that customers are actively searching for your product, while paid ads push your content into a user's view.
A good SEO program can reduce your reliance on paid ads, which can lower the customer acquisition costs (CAC). Once you build SEO momentum, it continues to deliver organic growth month after month.
SEO enhances customer visibility and discoverability of your products, allowing them to find the right product at the right time, while facilitating a smooth customer journey.