Our Two Cents

10 Mar, 2026 • 16 mins read

Live Commerce: A Personal Touch to Retail and Its Future in India

Retail and shopping trends spread across social media every day, especially with brands promoting their products online on Live...

03 Mar, 2026 • 13 mins read

Why Your Homepage Isn’t Your Hero: The New UX Hierarchy

Do you recall when the homepage was the key focus of brands?    They spent considerable time perfecting it to appear like an ac...

27 Feb, 2026 • 14 mins read

How Gen Z Is Rewriting the Rules of Packaging & Product Design

A decade ago, if your face cream or energy bar came in neon plastic and shouted “NEW IMPROVED FORMULA!” nobody blinked.    Fast...

24 Feb, 2026 • 11 mins read

Before You Market, Know Why You Exist: Turning Brand Purpose into Growth

Every founder dreams of launching the perfect campaign or product drop. But before the Instagram posts, the paid ads, or the wi...

20 Feb, 2026 • 12 mins read

Metaverse for Brands: Relevant or Just a Relic in 2026?

Remember the year 2022?    The year when all brands around the world were clamouring for a spot in the Metaverse, where they be...

17 Feb, 2026 • 16 mins read

How IKEA India Tweaked Its Model to Win Big

IKEA is a furniture superstore based in Sweden that has become renowned the world over for its minimalist approach, its competi...

13 Feb, 2026 • 17 mins read

Understanding Attribution in eCommerce – A Shopify Expert’s Guide

If you have an online business, you have likely asked yourself, "What ads are really generating sales for me, and where should ...

10 Feb, 2026 • 14 mins read

SEO for Shopify: What Actually Matters for Your Store

Shopify does have some built-in Search Engine Optimization factors, but that does not mean that the job is over for you. Shopif...

17 Nov, 2025 • 9 mins read

Positioning 101: How to Find Your Space in a Crowded Market

In a world where every category seems overcrowded and every niche has dozens of players, the winners are sometimes not those wi...

13 Nov, 2025 • 6 mins read

Nykaa’s Festive Ads: Turning Celebration Into Statement

 When India’s season of festivals rolls in, Nykaa doesn’t only switch colors; It makes marketing a spectacle. Every Diwali, Eid...

12 Nov, 2025 • 6 mins read

Netflix: How Personalization Became the Product

Netflix is more than a streaming platform. It is a masterclass in using data and psychology to design experiences that feel per...

11 Nov, 2025 • 10 mins read

The Psychology of Email Open Rates: What Really Gets People Clicking

You obsess over the subject line, refresh your stats after every send, and wonder why one campaign soars while the next falls f...

10 Nov, 2025 • 12 mins read

'Add to Cart' Psychology: The Small Button That Builds Big Brands

Every online store has it. The tiny button that takes casual browsing and turns it into real business. The ‘Add to Cart’ Moment...

07 Nov, 2025 • 11 mins read

Tata CLiQ’s ‘Down to Earth Luxury’: The New Code for Modern India

Luxury in India is quietly, yet firmly changing. It used to be defined by exclusivity, status, and speed; now a new wave of lux...

06 Nov, 2025 • 11 mins read

How F1 and Cricket became the latest playground for brand collaborations

Sports marketing has changed completely. What used to be logos on uniforms and commercials during breaks has transformed into f...

05 Nov, 2025 • 14 mins read

Starbucks: The Psychology of Belonging in A Cup

In a universe filled with coffee shops, Starbucks is not just an espresso house but a cultural icon. The green mermaid on your ...

04 Nov, 2025 • 10 mins read

From Product to Brand: The Mindset Shift Every Founder Needs

Most entrepreneurs start their journey with a focus on creating the best product. They focus on design, quality, packaging and ...

22 Oct, 2025 • 7 mins read

Google Chrome is Ending Third-Party Cookies: What You Need to Do?

What are third-party cookies? They're tiny bits of data stored in your browser by websites you aren't currently visiting. Adv...

21 Oct, 2025 • 18 mins read

Brand vs. Commodity: Understanding the Difference and How D2C Brands Can Buil...

Distinguishing between brands and commodities is a complex task for D2C brands. The line between standing out and blending in ...

16 Oct, 2025 • 15 mins read

HUL’s Acquisition of Minimalist: A Deep Dive into Strategy & Corporate Evolution

The Direct-to-Consumer (D2C) market in India is a massive force, expected to be worth $60 Billion by 2027 [Inc42]. In the middl...

15 Oct, 2025 • 13 mins read

Packaging: The Most Underrated Marketing Channel

Let’s face it: Marketing is a glamorous world that keeps on bringing into the limelight fresh and shiny things like social ads,...

30 Sep, 2025 • 13 mins read

Why Vanity Metrics Kill D2C Brands (and What to Measure Instead)

For those of you running a D2C (direct-to-consumer) brand, you might have boasted about hitting milestones such as: Last month...

30 Sep, 2025 • 10 mins read

GA4 Setup: Shopify Expert's Guide

For brands, Google Analytics 4 (GA4) has become necessary to measure marketing ROI. However, most Shopify merchants have to dea...

24 Sep, 2025 • 13 mins read

The Art of Storytelling: Building Memorable D2C Brands

In a world where the swiping of every screen brings up yet another "amazing" product, what is it that makes you stop and really...

22 Sep, 2025 • 24 mins read

Shopify or Magento? The Big Call for D2C Brands in 2025

Let's take you into a scene that has become all too familiar to D2C founders in 2025. You have an awesome product. The team is ...

01 Sep, 2025 • 12 mins read

From Reels to Revenue: Gen Z and the Creator Economy Behind D2C Growth

The Indian D2C market is projected to reach $60 billion by 2027, growing at a CAGR of over 40% [Inc42, The Week]. At the same t...