Commerce Story Live, Edition 1.0. Noida, 9 September 2026.

Samriddh Dasgupta on scaling a brand from ₹0 to ₹300 crore.

Twenty-five founders and growth leaders, one operator, no recording. The session stayed in the room. These 90 seconds didn't.

  • Founder, Jaadu Ghar
  • Former CBO, Arata
  • Former CMO, Heads Up For Tails
  • Former VP Marketing, Bombay Shaving Company
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Three ideas from the session.

The full conversation stays with the people who were there. These are the three Samriddh was happy to share.

1Early growth

What moved the needle rarely looks obvious at the time.

The early wins came from a handful of unglamorous calls that only read as strategy in hindsight. Samriddh walked through which ones actually compounded and which ones just looked good.

2Channel choices

Distribution decides your economics, not the other way round.

Every channel makes a good case for itself. He talked through how he chose where to spend, what changing his mind cost, and why that one call shapes everything downstream.

3The scale shift

There is a point where instinct stops working.

Somewhere on the way from ₹0 to ₹300 crore, the founder judgement that got the brand started becomes the bottleneck. He described spotting that moment and handing over to systems.

Samriddh Dasgupta in conversation at Edition 1.0
What makes conversations like these valuable is the opportunity to move beyond polished success stories and speak openly about the real challenges, trade-offs and lessons along the way. Samriddh Dasgupta

Who was in the room.

Every seat was curated and confirmed one by one.

25seats, all filled
12founders and co-founders
6growth and marketing leads
7ecommerce, product and strategy leads
Attendees listening during Edition 1.0
Expobazaar Indifi ABFRL super.money Opaa Homes Pee Safe Furr La-EleganciaInternational

Some of the brands represented at Edition 1.0.

What attendees said on the way out.

Unscripted, filmed at the door.

0:49
“I came in with one question about channel spend and left with three people who had already solved it.”

RishabhGrowth Lead, Expobazar

1:11
“Most events give you the winning strategy. This one showed us what didn’t work first, and why that mattered more.”

GarimaSenior Strategy Lead, Indifi

0:27
“Twenty-five people meant I could actually ask my question and get an answer from someone who had faced the exact same challenge.”

CharuGrowth Lead, La-Elegancia International

Edition 1.0, Noida

One evening in the room.

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The room, in photos.

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Edition 1.0, Noida. Tap a photo to enlarge.

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Edition 2.0 is next.

Same format: one operator, 25 seats, an open floor. Register and you'll hear the date, city and speaker before anyone else.

  1. RegisterTwo minutes. Tell us who you are and the question you'd bring.
  2. We review every registrationSeats are curated for a mix of founders and growth leaders, so each one is picked by our team.
  3. You get a confirmationIf there's a seat for you, we email the date, venue and speaker once they're set.
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When
Month 2026
Where
City
Speaker
To be announced
Duration
e.g. 2.5 hours, evening
Cost
e.g. Free, by invitation
Seats
25, confirmed individually

For founders and commerce leaders.

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We build, run and grow commerce businesses. The Commerce Story is how we bring the people behind them together.

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