In This Article
Two cafes on the same street, side by side. One has a stunning window display. The other has a queue outside, and customers in it keep telling passers-by, 'it’s worth the wait.'
Which one do you walk into, honestly?
You won't deny that most of us check reviews before a brand's Instagram. The value a customer looks for is something that is earned, not just created.
As a matter of fact, a number of people come to the point of buying and trusting customers' reviews as word of mouth, which decides whether they would purchase or drop it, research and surveys say.
Most brands support the argument that spending well on landing sites, blogs, and video ads is enough. But what they lack is customer-made reviews, which affect brands widely.
At Seventh Triangle, we believe that the trust built among customers is the most valuable. A fine content marketing strategy is considered a key to utmost success in businesses.
From potential customers to forever customers
Think about the last time you nearly bought something. Probably didn't the brand's caption! But you scrolled to a stranger's photo or a review from someone who'd already bought one. That's the step most brands lose, because the only voice on their site is their own.
Most of the brands just push their strategies higher, content is outshone, and marketing updated, still fail to turn the potential ones into permanent customers. The reason is the real time problem for the business sectors which multiple brands are going through.
Brand made content still has a role, but a customer-made review makes an approach. Every potential client swipes through the brand website, ends up scanning the reviews to finalise the decision.
That's where the equation is completed. Evidence by users turn the moment into a quick conversion. Potential customers always rely on the proof made by current customers of any brand.
Brand shows, customer proves
“Add to cart” done. Most of the time, a review led to this.
What really made a client check out the wishlist is, most often, real-time reviews. Every brand claims that their product is best, but what makes them stand out is their customer experiences page.
Generally, no matter how well a brand pays for the brand content on multiple sites, a skeptical review can change hundreds of minds scrolling through the brand page head to toe. That’s where the arguable factor lies; a brand- made content or a customer made proof.
When a customer really excited to post about you
You genuinely post some positives about a brand! That is investing the trust in them. When customers review that it actually works, they are leading a way to upward the brand.
“Honestly didn't expect much, but this is actually amazing. Ordering my second one today only."
Few words, but a big win for the brand.
What it literally means for a brand when their customers truly appreciate being connected with them. When a client excitedly posts about a brand, may be an appreciation post, or a good review or even a video claiming the product is good to go, it automatically outperforms anything on the internet. A win-win situation for the brand.
The moments an user talks about a product, it is worthy enough to have a place in their mind. Whether it's the results which surprises them, or up to the mark experiences. They felt being a part of something that bridges the gap between the brand and the customer.
Earn the customer-made proofs
Need to fix what really lacks?
It doesn't really take a heavy budget to implement. Here are a few ways to gain customer-made content that works effectively for brands.
An effortless review is worth collecting. Provide the customers with a quick and easy review link, maybe asking for the pictures, or fill the ratings. Less lengthy, more worthy.
The video reviews work better. Give your permanent customers some credits or rewards on video which reviews the product or service. Proofs that are visually appealing are more generic.
Reposting your customers’ reviews on brands official social media page while giving them a mention back claims connection with your customers, which enhances authenticity.
The thing to avoid is don't buy reviews, it would be scanned as staged by customers. And most importantly don't ask too late for a review, ask just after they receive it, it impacts the review quality quite highly.
Still figuring it out!
You don't need a perfect page. You actually need a real one.
“What if we get bad reviews!”
The honest but negative reviews among positive ones provide some credibility to your brand. A 100 percent perfect rating page might look fake, which can create a space for doubt and affect the brand reputation in one way or another.
“We are new, we don’t have any reviews yet!”
Start by asking for feedback in person and deal with your customer experiences closely before sharing the reviews publicly. A few lines of review or the result screen shot of your first ten clients can be a new beginning.
“How can we look real!”
It should not be written based on some template. Do not ask for feedback only from your most satisfied clients, do not correct the language, do not care about five stars, but about honesty.
“How much time does it take!”
It’s not something that works only in the very beginning. It will compound. Typically, brands see the increase in conversions from reviews in two or three months.
Ready to begin
“I didn't trust the ad. I trusted her review.”
That’s literal in case of hundreds of shoppers. Brands can post millions but a single customer made reviews can bring the real change, they are the ones who make others believe in you. An appreciation post fills the gap between scrolling to shipping which is in actuality the biggest need of all time for a brand.
This is your chance to make your customer's proof extend. connect with us and let's just begin with the best strategy to earn them.
Best content? Your customers already have it.
