Elevating Jockey: E-commerce Excellence Realised

Use case

Engagement

Conversion

CRO Audit

Scope

Website Optimization

Conversion Boost

Performance

Tools Used

Google PageSpeed Insights

Google Tag Manager

Lighthouse

Industry

Shopify Platform

Fashion Retail

E-commerce

Challenge

Jockey faced operational inefficiencies due to a cumbersome custom system, struggling with complex integrations, data migration challenges, and the need for an improved user experience across their e-commerce platform

01

Legacy System Limitations: Existing custom system was inflexible, hindering quick adaptation to market changes and efficient feature implementation

02

Complex Integration Requirements: Seamless integration of diverse third-party services (CRM, ERP, payment systems, loyalty programs) posed significant technical challenges

03

Data Migration Complexity: Meticulous planning required to manage vast product catalogs and historical order data while ensuring data integrity and security

04

User Experience Overhaul: Balancing visually appealing design with user-friendly navigation and maintaining site speed across devices was critical

Key Findings

1

Design Complexity

Creating visually captivating designs that align with Jockey's brand identity while ensuring user-friendly navigation

2

Data Deluge

Use of SEO data migration, Managing vast product catalogs and historical order data seamlessly, without compromising performance or security

3

Integration Maze

Integrating diverse third-party services like CRMs, ERP, Custom Payment Aggregator, Employee Reward Program, Customer Loyalty Program, Logistics & Shipping Management system and Inventory management system seamlessly into the Shopify Plus ecosystem

4

Need for Customer-Centric Approach

Ensuring a smooth transition for customers, maintaining site speed, and optimizing user experience across devices

Our Approach

1

Strategic Planning

• Conducted in-depth analysis of Jockey.in's objectives and pain points.

• Created a detailed roadmap outlining tasks, timelines, and resource allocation.

2

Design Excellence

• Crafted designs through iterative process based on user feedback.

Ensured responsive design for optimal user experience across devices.

3

Seamless Integration

• Introduced third-party services into Shopify Plus ecosystem.

• Optimized performance and functionality of integrated systems.

4

Rigorous Testing and Support

• Conducted thorough testing phases to identify and rectify issues.

• Provided proactive post-launch support and continuous monitoring.

integrations

Custom Shopify apps integrated.

Matrixify App migrated historical customer and order data.

CRM system integrated to streamlines customer relationships and enhances engagement.

Solution

Navigating the complexities of design, data migration, and seamless integrations was a thrilling challenge that pushed our team to innovate and excel.” - Vikas Chauhan, Chief Technology Officer, Seventh Triangle

Strategic Planning

In-depth analysis of Jockey's objectives and pain points

Creation of a detailed roadmap with tasks and timelines

Resource allocation for efficient project execution

Design & Integration

Crafting captivating, responsive designs based on user feedback

Seamless integration of third-party services into Shopify Plus

Optimization of performance and functionality across the platform

Data Management

Meticulous migration of historical data to ensure integrity

Implementation of robust security measures for data protection

Efficient handling of vast product catalogs and order histories

Quality Assurance & Support

Rigorous testing phases to identify and rectify issues

Ensuring a flawless launch through thorough quality checks

Proactive post-launch support and continuous monitoring

Outcome

Jockey achieved remarkable improvements across key metrics after migrating to Shopify Plus, including a 50% boost in website performance and an 85% reduction in operational costs. This transformation led to accelerated business growth, with a 55% increase in business volume post-migration

85%

Cost Reduction

50%

Performance Boost

55%

Business Growth

Result

Enhanced navigation and better responsiveness made the website more engaging leading to better user experience.

The migration process has lead to an increase in the website traffic which led to increase in the conversion rate leading to business growth of around 55%.

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