05 Nov, 2025 • 14 mins read

Starbucks: The Psychology of Belonging in A Cup

In a universe filled with coffee shops, Starbucks is not just an espresso house but a cultural icon. The green mermaid on your ...

22 Oct, 2025 • 7 mins read

Google Chrome is Ending Third-Party Cookies: What You Need to Do?

What are third-party cookies? They're tiny bits of data stored in your browser by websites you aren't currently visiting. Adv...

21 Oct, 2025 • 18 mins read

Brand vs. Commodity: Understanding the Difference and How D2C Brands Can Buil...

Distinguishing between brands and commodities is a complex task for D2C brands. The line between standing out and blending in ...

16 Oct, 2025 • 15 mins read

HUL’s Acquisition of Minimalist: A Deep Dive into Strategy & Corporate Evolution

The Direct-to-Consumer (D2C) market in India is a massive force, expected to be worth $60 Billion by 2027 [Inc42]. In the middl...

15 Oct, 2025 • 13 mins read

Packaging: The Most Underrated Marketing Channel

Let’s face it: Marketing is a glamorous world that keeps on bringing into the limelight fresh and shiny things like social ads,...

30 Sep, 2025 • 13 mins read

Why Vanity Metrics Kill D2C Brands (and What to Measure Instead)

For those of you running a D2C (direct-to-consumer) brand, you might have boasted about hitting milestones such as: Last month...

30 Sep, 2025 • 10 mins read

GA4 Setup: Shopify Expert's Guide

For brands, Google Analytics 4 (GA4) has become necessary to measure marketing ROI. However, most Shopify merchants have to dea...

24 Sep, 2025 • 13 mins read

The Art of Storytelling: Building Memorable D2C Brands

In a world where the swiping of every screen brings up yet another "amazing" product, what is it that makes you stop and really...

22 Sep, 2025 • 24 mins read

Shopify or Magento? The Big Call for D2C Brands in 2025

Let's take you into a scene that has become all too familiar to D2C founders in 2025. You have an awesome product. The team is ...

01 Sep, 2025 • 12 mins read

From Reels to Revenue: Gen Z and the Creator Economy Behind D2C Growth

The Indian D2C market is projected to reach $60 billion by 2027, growing at a CAGR of over 40% [Inc42, 2024, The Week, 2024]. A...